2138cn太阳集团城(有限公司)-品牌企业

Love Casa Dream Casa Casablanca-home thirty anniversary celebration hosts its first bedding design competition

Casa is Italian for [home], Love Casa Dream Casa means that everyone dreams of and strives to create the image of the [home] they imagine and love. Casablanca has always adhered to the design philosophy of "fashion, creativity, functionality",

To celebrate the Group's 30th anniversary, Casablanca-home, the Hong Kong Polytechnic University's Institute of Textiles and Clothing, and Cotton Incorporated co-hosted the inaugural "Bedding Design Competition" organized by the Hong Kong Polytechnic University's Institute of Textiles and Clothing. The organizers hope to promote practical knowledge among local students through this opportunity, providing them with direct involvement in product design and a platform to showcase their capabilities. This enriches their personal resumes, enhances competitiveness, and signifies the continuity of the fashion, textile, and design industries as they work together with young people towards a sustainable future.

As an industry-leading brand, Casablanca-home has always pursued and insisted on technological improvement and product innovation. This competition saw Casablanca-home allocate resources to students, enhancing the enthusiasm of talents in Hong Kong's home textile industry. The competition held student presentation and award ceremony on March 31, 2023, and announced six winning students, including the champion (Sin Siu Shan), first runner-up (Wong Mei Wai), second runner-up (Chan Hong Ni), and three merit awards. The champion will receive a HKD 20,000 prize and have their work launched across all stores and online in October. The first runner-up will receive a HKD 10,000 prize, the second runner-up HKD 8,000, and each merit award winner HKD 1,000.

Coinciding with Casablanca-home's 30th anniversary, the theme of this event is "Leading Sleep Technology into a Sustainable New Era," aligning with the brand's philosophy of environmental protection. It promotes the concept of green living and leverages big data to support sleep product development. Using professional technology or materials, it aims to develop proprietary materials or technologies for industry use, making the brand and quality experts in sleep technology.

About Casablanca-home Casablanca

The Casablanca-home Group was officially established in Hong Kong in 1993. It is a home textile brand group that integrates design, production, and sales. The group was listed on the Main Board of The Stock Exchange of Hong Kong Limited under the name Casablanca-home Group Limited (registered in the Cayman Islands) on November 23, 2012 (Stock Code: 2223). Headquartered in Hong Kong, the group adheres to the design philosophy of "fashion, creativity, functionality" and has been committed to the research and promotion of healthy sleep. It mainly operates its three own brands Casablanca, Casa Calvin, and CASA-V, creating European-style homes with unique Italian artistic style for everyone.

About Cotton Incorporated is a non-profit company that provides the necessary resources and research to help companies develop, market, and sell high-quality, innovative, and profitable cotton products. The company focuses on various areas of the cotton lifecycle from fiber to finished product.

Casablanca-home has always been a long-term close partner with Cotton LEADS?.

As an industry-leading brand, Casablanca-home has always pursued and insisted on technological advancement and product innovation. Leading the introduction of future fashion trends, Casablanca-home specially collaborated with Cotton Incorporated and Cotton LEADS? to launch Asia's first fully cotton velvet cushion featuring unique layered wave patterns created by laser finishing in 2021. This innovative laser technology not only allows for intricate patterns and special textures to be carved onto 100% breathable cotton fabric, creating unique textiles, but also reduces the use of water, energy, chemicals, and dyes compared to traditional spraying or sanding processes, protecting the environment while lowering health risks for factory workers, thus enabling users to practice a fashionable and eco-friendly lifestyle simultaneously.

About the Hong Kong Polytechnic University's Institute of Textiles and Clothing

The textile and garment industry has long been a significant economic pillar of Hong Kong. The Institute of Textiles and Clothing, which was recently upgraded to an independent college within PolyU (formerly the Department of Textiles and Clothing), has actively responded to industry needs. After the upgrade, it now has more resources to continue training professionals for the industry.

The new institute integrates fashion and textile education, academic research, and innovative technology, enhancing the competitiveness of graduates and the Hong Kong fashion and textile industries, aligning with the development of the Greater Bay Area market. The institute aims to lead the development of the fashion industry, benefiting society at large, while leveraging its outstanding research and innovation.New achievements provide solutions for the industry.

The teaching quality and academic achievements of the School of Fashion and Textiles have long been internationally recognized. The school's mentors come from all over the world, focusing on various academic and research fields, including: smart wearable systems, medical textiles and functional clothing, social fashion design, sustainable fashion, digital fashion marketing, fashion supply chain management, etc. According to a report by Stanford University in 2021, 13 scholars from the school are among the top 2% of scientists worldwide. Additionally, CEOWORLD Magazine rated the school as one of the top 50 fashion design institutions globally in 2022, ranking third in Asia, with its academic achievements widely acknowledged. The school's research performance is excellent and influential. Last year, it received high praise in the University Grants Committee's "2020 Research Assessment Exercise," particularly leading among the eight UGC-funded institutions in research on creative arts, performing arts, and design, reflecting the outstanding scientific research achievements of PolyU.