
The Cotton Council International (CCI) held its first "Travel in comfort" themed seminar in Hong Kong, co-hosting a seminar luncheon with Casablanca at Hotel ICON to discuss sustainable green development and market trends in the hotel industry. Since 2008, Casablanca has used high-quality American cotton certified by COTTON USA in several series, especially the CASA-V series, which represents the high purity of cotton and its global quality standards, providing consumers with the best assurance and allowing users to enjoy uniform, impurity-free, high-quality cotton bedding.
To continue the concept of green bedding from Casablanca and the health ideals of CASA-V, it was an honor to collaborate with COTTON USA to introduce the CASA-V American cotton bedding series to the hotel industry, bringing forward-looking new directions to hotels and providing travelers with a healthy travel experience featuring 5A functionality.
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Ms. Maureen Goodwin, the China and Northeast Asia Director of the Cotton Council International, and Mr. Cheng Si Chan, Vice Chairman, Executive Director, and CEO of Casablanca-home Group, took a photo in the theme room featuring American cotton at CASA-V. They also hosted a seminar luncheon on the theme of "Global Trust in U.S. Cotton, Selecting Comfort for Travel," delving into the sustainable green development and market trends in the hotel and tourism industry.
Mr. Cheng Si Chan, Vice Chairman, Executive Director, and CEO of Casablanca-home Group, shared during the seminar the opportunities brought by the long-term cooperation with COTTON USA and the potential business opportunities that the CASA-V 5A healthy functional bedding brings to the hotel industry.

Dr. Andrew Kwan, economist and Director of the Guan Commercial and Economic Research Center, also shared his insights on the economic outlook for Hong Kong and the prospects for the local hotel industry during this seminar.
Mr. Michael Situ, founder of a digital and social media communications consultancy, discussed the theme of utilizing big data for interactive promotion and driving profitability for enterprises.

Dr. Ling Yiyi, Chairman of the Hong Kong Marketing Society, conducted an in-depth discussion on how to grasp this year's marketing trends and implement marketing strategies in the hotel industry at the seminar.
Mr. Zheng Sican, Vice Chairman, Executive Director, and CEO of Casablanca-home Group, presented a CASA-V souvenir to Ms. Maolin Mao, China and Northeast Asia Regional Director of the American International Cotton Association, at the seminar, thanking her for nearly a decade of cooperation.
Ms. Kai Lin Mao, China and Northeast Asia Director of the Cotton Council International (left three), together with Mr. Simon Cheng, Vice Chairman, Executive Director, and CEO of Casablanca-home Group (right three), along with Ms. Jaymin Liu, Senior Manager of Supply Chain and Marketing for China at the Cotton Council International (right two), took a group photo with distinguished guest speakers at this seminar, including Dr. Yee Ling Ling, President of the Hong Kong Marketing Society (left one), Dr. Chester Kwan, Economist and Director of the Center for Business and Economic Research (left two), and Mr. Stanley Sit, Founder of a digital and social media communications advisory company (right one).
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